Maslow’s Hierarchy of Needs: Personal Development for A Quality Life

Maslow’s Hierarchy of Needs: Personal Development for A Quality Life

Abraham Maslow was born in Brooklyn, New York and was a professor between 1951 and 1969 at Brandeis University. He was the only Jewish boy growing up in a non-Jewish neighborhood. He taught psychology and in addition to being the creator of Maslow’s hierarchy of needs, he was also the founder of humanistic psychology. Leading up to his time at Brandeis University, he was a part of the faculty at Brooklyn College and was also named Humanist of the Year by the American Humanist Association in 1967. After his time at Brandeis University, he moved to the Laughlin Institute in California to be a resident fellow. He passed away from a heart attack in 1970 on June 8.

Maslow made it a practice to study only exemplary people rather than neurotic or mentally ill people. Some examples of the exemplary people he studied include Jane Addams, Frederick Douglas, Albert Einstein and Eleanor Roosevelt. He also studied only the healthiest portion of students in the college population. His reasoning for studying only exemplary people is because he believed that if he were to study unhealthy, immature, stunted and crippled specimens, it would only yield a philosophy and psychology of neurosis and immaturity.

Maslow’s hierarchy is usually portrayed as a pyramid; the bottom, largest layer consisting of the most fundamental needs. The top, smallest layer consists of self-actualization. In detail, the five stages include:

  • Physiological Needs. This layer, or stage, are the needs for survival. These needs are defined as something the body needs to function and include water, air and food as the metabolic needs. Other physiological needs include shelter, clothing and sexual competition.
  • Safety Needs. The second stage is only considered after the first layer is relatively satisfied. Some examples of safety needs include health, financial security, personal security and safety against illness and accidents as well as adverse impacts.
  • Love. The third layer of this pyramid is considered once the first two needs are fulfilled. This aspect involves relationships that are generally emotionally based such as family, intimacy and friendship. Humans have to feel acceptance and belonging; without this, it can lead to social anxiety, loneliness and clinical depression.
  • Esteem. Esteem is also known as the belonging need and represents the individual’s need to have self-respect and self-esteem. It represents the desire to be accepted as well as valued by others. If this level is imbalanced, it results in the inferiority complex.
  • Self Actualization. The top and final stage of the pyramid is self-actualization. This level represents a human’s full potential. Maslow describes this level as the desire to become everything that you are capable of becoming, or the best that you can be. The exemplary people he studied are among those who achieve this level.

Wahba and Bridgewell were two people who did some extensive reviewing and found little scientific evidence for the ranking system that Maslow described in his hierarchy. Manfred Max-Neef is a Chilean philosopher and economist who argued that the human fundamental needs are not hierarchical and are part of being a human. Although this is the case, he does argue that poverty may result from the frustration or denial of any one of these needs as well as the need not being fulfilled. The hierarchy of needs has also been criticized due to the fact that Maslow places sex on the bottom layer of the pyramid as one of the most basic needs. Another critique is that you can have all these needs competing simultaneously.

Nonetheless, Maslow’s model is widely practiced in business settings. One example of how it is practiced is in marketing courses. These courses teach the hierarchy of needs as a basis to understand the primary motive for a consumer’s actions. Motivation is a key component of advertising and marketing in general.